What’s Next for Auto Industry? Future-Proof Your Strategy for Software-Defined Era

Date: Thursday, March 11, 2021
Time: 11:00 AM Eastern Standard Time
Duration: 1 hour

In February 2021, Ward’s Intelligence released new market research that underscores why it is critical for vehicle manufacturers to redefine operating strategies.

An extremely expanded ecosystem, new software-based architectures, broadly deployed connectivity and the ability to identify and monetize data are increasingly impacting automotive OEMs’ business models and profit pool. The development of a reliable and complete ecosystem is key for future success, both inside and outside the vehicle.

The new functionalities found in cars today and expected in the future are not about hardware; instead the industry is entering the “software-defined everything” era. Software-defined vehicles and “functionality as a service” will continue to drive new revenue streams in the future, as well as create cost-reduction opportunities along the entire automotive value chain.

Luca DeAmbroggi, Sr. Principal Analyst, Wards Intelligence, hosts a panel discussion with Dr. Florian Baumann, Dell Technologies Industry CTO for Automotive and AI; Jeff White, Dell Technologies Industry CTO for Connected Vehicle and Edge Technologies; and James Singer, Dell Technologies Industry CTO for Edge Technologies and Automotive.

Join them as they review the survey results, define the major vehicle electrical & electronic system challenges and how to solve them, and tell you how to prepare for the massive industry pivot that will take place over the next few years:

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Speakers

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Dr. Florian Baumann joined Dell Technologies in 2019 as CTO for Unstructured Data Solutions. He brings industry-recognised expertise in Automotive and Artificial Intelligence to the position, and is a regular speaker at events and conferences. A leading authority on Machine Learning and Advanced Driver Assistance Systems, Florian has published more than 20 studies on human action recognition and object tracking. Florian’s academic background is in Electrical Engineering and Computer Engineering, leading to a PhD in Machine Learning applied to Scene Understanding in 2015 from the Leibniz University of Hannover.

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James Singer graduated from Utah State University with a BS and MS in Electrical Engineering and began his career working in the server industry as a hardware design engineer and as a technologist for the last 29 years working for Compaq, RLX Technologies, HP/HPE and Everspin. He currently works for Dell Technologies as a technologist in the Server CTO office focused on Intelligent Connected Vehicles and Edge use cases. When James is not at work, he loves to bike, backpack, participate in family activities, work on home renovation projects and an avid student of golf.

Jeff White Headshot

Jeff is the Industry CTO of Dell Technologies of the Automotive sector, specifically in the area of Connected and Autonomous Vehicles and overall Edge Technology strategy lead. Jeff is responsible for leading the team that is developing the overall Dell Technologies technology strategy development, architectural direction and product requirements for the Intelligent Connected Vehicle platform.  He also is the Chairman of the Dell Automotive Design Authority Council responsible for the technical solution design.  In his role as Edge Technology Lead he is driving the development of a Dell Technology wide Edge platform including the physical edge systems, heterogenous compute, memory/storage, environment, security, data management, control plane stack and automation/orchestration.