Merged FCA, PSA to Be Called Stellantis
Names and logos of FCA’s and PSA’s individual brands will remain unchanged. A logo for Stellantis will be unveiled later.
Fiat Chrysler Automobiles and Groupe PSA announce Stellantis will be the corporate brand name of the two companies whose 50:50 merger is pending.
Names and logos of FCA’s and PSA’s individual brands will remain unchanged. A logo for Stellantis will be revealed later.
“Stellantis is rooted in the Latin verb ‘stello’ meaning ‘to brighten with stars,’” the automakers say in a joint statement. “It draws inspiration from this new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts.
“The name’s Latin origins pay tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger.”
FCA and PSA announced their merger agreement in December 2019, five years after Italy’s Fiat S.p.A. and Auburn Hills, MI-based Chrysler Group LLC merged. The companies say they expect to complete the merger in first-quarter 2021 following approval by shareholders and regulators currently reviewing the transaction. The deal would create the world's fourth-largest automaker.
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