Sharing Has Its Limits as Subaru Keeps No.1 Ad Ranking

For the second straight week, Subaru takes first place in the Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.

Subaru knows the holidays are a time for giving, and this ad explains how the company supports hundreds of charities with its “Share the Love” event that runs through Jan. 3.

Ram Trucks finds a thoughtful way to give thanks this season with its No.2 commercial that’s all about praising the people who work tirelessly for their families and the greater community. Despite airing only once so far, the spot has garnered 9.34% of the industry’s digital share of voice and earned more than 32,000 online views.

Mazda is back on the chart at No.3 with its long-running CX-9 ad, narrated by actor Aaron Paul of “Breaking Bad” fame. This commercial has been on and off the Most Engaging chart for months and has more than 5,200 national ad airings.

Parent-child roles are reversed in one family’s Christmas morning experience in a humorous spot from Mercedes-Benz, coming in at No.4. Fifth place goes to Nissan, with its commercial about the ’17 Rogue with an action-packed tie-in to the upcoming film “Rogue One: A Star Wars Story.”

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Subaru Share the Love Event TV Commercial, 'Put a Little Love in Your Heart'

11.14% Digital Share of Voice, 8k Earned Online Views

2. Ram Trucks TV Commercial, 'Praise'

9.34% Digital Share of Voice, 32k Earned Online Views

3. 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'

5.33% Digital Share of Voice, 45k Earned Online Views

4. Mercedes-Benz Winter Event TV Spot, '2016 Early Risers'

4.18% Digital Share of Voice, 40k Earned Online Views

5. 2017 Nissan Rogue TV Commercial, 'Rogue One: A Star Wars Story: Battle-Tested'

5.13% Digital Share of Voice, 18k Earned Online Views