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'16 Mazda MX-5 Miata
WardsAuto
September 1, 2015
12 Slides
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The MX-5 Mazda has sold almost 1 million copies in 26 years and remains one of very few cars that remains true to its original concepts of performance and affordability.Tom Murphy
Competitors supposedly include sporty coupes such as the Scion F-RS, but in the U.S.,the majority of Miata customers are empty-nest Baby Boomers, age 55-65. Its strongest competition, especially for the pricier versions, doesn’t come from cars but other big-ticket items such as motorcycles, expensive vacations and big-screen TVs. (See related story: A Car Like No Other).
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