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Jaguar Type 00 Concepts Debut at Miami Art Week
Jaguar's 4-year rebranding project leaps into the light of day at Miami Art Week. Next step: Selling the new branding, and related pricier battery-electric models, to potential buyers.
December 5, 2024
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From lettering to leaper, Jaguar rebrands in every way to capture a 21st-century buyer.
Jaguar unveils its concepts dubbed “Type 00” – pronounced “Type Zero Zero” for zero emissions and zero as the starting point for design – during Miami Art Week. The 2-door concepts are precursors to a battery-electric 4-door GT scheduled to go on sale in late 2026.
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