Mexico LV Sales Reach Record Level
Executive Summary
November’s record selling pace pushed 11-month Mexico LV deliveries to a new annual benchmark.
With inflation still low, consumer confidence high and a healthy economic outlook going into 2016, Mexican consumers again mobbed the country’s light-vehicle dealers in November, driving off with a 126,123 units, breaking the year-old record of 111,485 delivered in like-2014.
Thus, with a month left to go, Mexican dealers already have set a new annual LV sales record of 1,189,561 units that beats by 4.9% of the 1,133,757 cars and light trucks sold in 2014, and could push the benchmark to as much as 1,350,000 vehicles, if retailers can maintain November’s pace.
Dealers delivered a 22-day average of 5,732 units in November, a 28.6% increase from the 4,459 units sold daily a year ago and a 34.0% gain from October’s 4,277-a-day pace on volume of 119,751 LVs.
Both cars and light trucks reached record levels in November with cars alone toppling the year-old benchmark by 72,077 units to 57,122.
Light-truck sales totaled 39,088 in November, besting an 11-year-old peak of 38,757 units set in 2006 by 10%, on a daily-rate basis.
Nissan remains the most popular brand with November sales of 29,752 units, up 19.2% from like-2014, while 11-month deliveries of 310,157 LVs put it 20.2% ahead for the year.
Chevrolet remains the No.2 marque behind Nissan, sporting a 31.2% gain to 22,214 deliveries for the month and a 16.0% gain, to 212,891, for the year.
The emissions-cheating scandal that has impacted Volkswagen sales north of the border appeared to have no effect on deliveries in Mexico, where the brand retained its third-place ranking in November, boasting a 28.2% gain, to 19,089 vehicles. VW’s year-to-date deliveries of 182,855 units bested like-2014 by 11.5%.
