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Why Ford F-150 Lost Sales Crown to Toyota RAV4
Why Ford F-150 Lost Sales Crown to Toyota RAV4
The Ford F-150 lost its crown as best-selling model in 2024 to the Toyota RAV4 after leading sales for 42 years as consumers reduced their interest in recreational fullsize trucks and felt the pinch of rising sticker prices. Toyota’s lineup of ICE, HEV and PHEV versions of the RAV4 crossover was perfectly positioned for where the market moved.
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Managing Director, RandD UK
Senior Director, Dealer Success, ZeroSum
2024 10 Best Interiors & UX
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10 Best Interiors & UX winners for the first time are all light trucks, with a mix of small, medium and large CUVs and SUVs and one fullsize pickup.
A combination of gorgeous, upscale trim, superior comfort, clear screens, easy-to-manage controls and over-the-top audio make Ram 1500 Tungsten a truck worthy of our award.
2024 10 Best Engines & Propulsion Systems
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This video clip highlighting the Toyota GR Corolla – 1.6L Turbocharged I-3 was played during this year’s ceremony celebrating the 2024 winners.
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This video clip highlighting the Ram 1500 Tungsten – 3.0L Turbocharged I-6 was played during this year’s ceremony celebrating the 2024 winners.
