Steve Finlay

Steve Finlay

Contributing Editor

Steve Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

Latest from Steve Finlay

AM/FM Radio A-One for Most Drivers AM/FM Radio A-One for Most Drivers

Oct 28, 2024

4 Min Read

Digital Marketing

Prediction: Car Dealers Will Rely More on Predictive Analytics Prediction: Car Dealers Will Rely More on Predictive Analytics

Oct 21, 2024

4 Min Read

All from Steve Finlay

Batteries Included: Mastering BEV Sales

Batteries Included: Mastering BEV Sales

Fixed Operations

Tune Up Service Managers’ Pitches to Recruit Techs

Tune Up Service Managers’ Pitches to Recruit Techs

Finance & Insurance

Sticker Shock Jolts Consumers

Sticker Shock Jolts Consumers

What’s Old Is New Again for Car Shoppers

What’s Old Is New Again for Car Shoppers

Higher Car Payments Stretch Budgets

Higher Car Payments Stretch Budgets

Most ‘Most-American Vehicles’ Wear Foreign Badges

Most ‘Most-American Vehicles’ Wear Foreign Badges

Digital Marketing

Auto Dealer Trifecta: Email, Text, Phone Online Shoppers

Auto Dealer Trifecta: Email, Text, Phone Online Shoppers

Used

Finance & Insurance

How to Turn, Turn, Turn Used Cars

How to Turn, Turn, Turn Used Cars

recall image

2023 Vehicle Recalls Set Near-Record

2023 Vehicle Recalls Set Near-Record

0423sfVero

Finance & Insurance

Start-Up Aims to Open Up Auto Dealer Floor Planning

Start-Up Aims to Open Up Auto Dealer Floor Planning

0412sfCertified

Boosting Dealer Sales with CPOs

Boosting Dealer Sales with CPOs

GettyImages-1461323126

Digital Marketing

CDK’s New Virtual Assistant Aims Not to Goof Up

CDK’s New Virtual Assistant Aims Not to Goof Up

response

Sales Leads Caught in the Web

Sales Leads Caught in the Web

Phillips

From Mom-and-Pop Car Lot to Major Dealership Group

From Mom-and-Pop Car Lot to Major Dealership Group

SmartPhone

Fixed Operations

Smartphones Become Automated Vehicle Inspection Systems

Smartphones Become Automated Vehicle Inspection Systems

credit

Finance & Insurance

Near-Prime Not Nearly as Bad as Some Auto Lenders Think

Near-Prime Not Nearly as Bad as Some Auto Lenders Think

CoLab photo

Dealers Take CarNow Software for a Test Drive

Dealers Take CarNow Software for a Test Drive

VW 2024ID.4

BEV Top Seller for This VW Dealership

BEV Top Seller for This VW Dealership

flags

Many People OK With EVs; They Just Don’t Want One

Many People OK With EVs; They Just Don’t Want One

Jeep Wagoneer S BEV

Jeep Lowers Prices in Bid for More Sales

Jeep Lowers Prices in Bid for More Sales

Cox (1)

Cox Automotive Chief: Car Dealers ‘Meaningful’

Cox Automotive Chief: Car Dealers ‘Meaningful’

GM Dealers Keen on Return of Plug-In Hybrids

GM Dealers Keen on Return of Plug-In Hybrids

gary gilchrist

New NADA Chairman Had Aspired to Be a Veterinarian

New NADA Chairman Had Aspired to Be a Veterinarian

Mark Reuss-GM-Investor-Day-Cadillac-Lyriq

GM President Confident Dealers Will Make Money on EVs

GM President Confident Dealers Will Make Money on EVs

BEN Opens AI Toolbox for NADA Attendees

BEN Opens AI Toolbox for NADA Attendees

recondition

Fixed Operations

New Diagnosis Software Closes Trade-in Appraisal Gap

New Diagnosis Software Closes Trade-in Appraisal Gap

0123Interest

Predicted APR Drop Expected to Spur Auto Sales

Predicted APR Drop Expected to Spur Auto Sales

0109sfDeloitte

Consumer Attitudes Shift Away From EVs, Toward Affordability

Consumer Attitudes Shift Away From EVs, Toward Affordability

0105sfCDK

Survey: Zoomers Are Top Age Group Paying Cash for Cars

Survey: Zoomers Are Top Age Group Paying Cash for Cars

smartpath2

Toyota Expands Its Digital Auto Retailing Tool

Toyota Expands Its Digital Auto Retailing Tool

loyalty

Auto Consumer Brand Loyalty Making Modest Rebound

Auto Consumer Brand Loyalty Making Modest Rebound

PHEV2

Consumers Giving Plug-In Hybrids a Second Look

Consumers Giving Plug-In Hybrids a Second Look

Ford Workers

Auto Industry Plays ‘Complex Team Sport’

Auto Industry Plays ‘Complex Team Sport’