Chrysler management is confident the Fiat-inspired, legacy-branded sedan will bubble to the top of the hot-selling C-segment market, where the auto maker’s fortunes fizzled with the now-defunct Dodge Caliber.
The auto supplier in Europe has been testing LED interior lighting across the color spectrum by building the technology into auto makers’ existing products. Men prefer an ice-blue color, while women like...
The goal is to keep top talent at the auto maker, promote more in-house development of powertrain technology and cultivate engineering ingenuity, a high-ranking executive says.