Eric Mayne

Editor-News Operations
WardsAuto

Eric was a Senior Editor at WardsAuto from 2000 to 2012.

Articles by Eric Mayne
Shades of Green Color Ford February Sales
Sales of Ford pickups and utility vehicles jumped 9.4%, compared with like-2011, rivaling the auto maker’s 11.6% gain in car deliveries.
Detroit Brands Cool With Californians  1
Chrysler, Ford and General Motors report significant market-penetration spikes in the Golden State, a pattern expected to continue when the industry reports February sales Thursday.
Fisker Abdicates CEO Job; Installs LaSorda
“We are moving extremely fast,” Henrik Fisker says. “We need firecrackers in here every day. I couldn’t imagine a better person than Tom.”
GM Priming Pump for Diesel-Powered Cruze
GM marketing executive Mike Weidman likens the pending diesel proliferation to the recent surge in turbocharging, a trend preceded by fear-mongering.
Chrysler Declares War on Customer Dissatisfaction 3
The auto maker’s warranty claim-rate spiked lower in 2011, when it was juggling 16 product launches, than in 2008 when it introduced just two vehicles.
Fisker Karma Answers Higher Calling
The Fisker brand’s doctrine preaches “responsible luxury,” promising redemption from conspicuous consumption. And the Karma delivers.
Nav-System Use on DOT Radar 
One DOT recommendation calls for disabling the destination-input function of navigation systems, unless inputs are performed by a vehicle passenger.
Mercedes Following Positive Financials With Aggressive Product Push 
On the heels of 2011’s record earnings and sales, six all-new or upgraded vehicles are set to launch in 2012, while 10 additional models are planned by 2015.
Honda Flexes Muscle as Asian OEMs Mount Share Gain in Canada
Asian brands claimed a 45% market share in January, 4.2 points greater than like-2011, as only low-volume Isuzu and Suzuki were in negative sales territory.
Chrysler on Cusp of Second Product Wave
Product development is being judiciously monitored to manage the opposing forces of cost-control and customer satisfaction. “It’s a tricky exercise,” Marchionne says.
U.S. Fiat Dealers Four-Square Behind 500L 
The U.S.-market introduction of the 500L is part of a strategy to diversify Fiat’s showroom in a bid to boost sales volume in the wake of a disappointing 2011.
Car Demand Contributes to 44% Chrysler Sales Surge
Chrysler recorded 100,612 deliveries, 28.7% of which were cars. The last time the pentastar company saw such a data skew was April 2011.
Marchionne Tells Fiat Stakeholders to ‘Get Off Their Butts’
Fiat’s full-year and fourth-quarter 2011 trading profit would be negative if not for its ownership stake in Chrysler, says Sergio Marchionne, who heads both auto makers.
MOPAR Chief to Deliver Sunday Sermon at NADA
Having convinced nearly 80% of Chrysler dealers to open their service departments on Saturdays, Pietro Gorlier is pushing Sundays because “it makes sense.”
Toyota, Honda Vanish From List of North America’s Top-Volume Plants
Volkswagen’s site in Puebla, Mexico, was the No.1 producer in 2011. The plant’s 510,041-unit output represents a gain of 75,356 on prior-year and a huge margin over second-place Nissan’s Aguascalientes, Mexico, operations.
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