Roger Schreffler

Roger
Schreffler
Correspondent,
WardsAuto

Roger keeps tabs on the Japanese auto industry, specializing in coverage of manufacturing and advanced technology.

Articles
Anatomy of Restructuring: Did Nissan Pick a Winner in Mitsubishi?
Mitsubishi’s history is riddled with global-expansion and product missteps. But the automaker finally may be positioned to succeed – with its new partner’s help.
Japanese Brands Dominate Southeast Asia Markets
The Fourin research company reports Japanese brands, led by Toyota, accounted for 84% of vehicle sales in the region during the year, a total of 2.6 million units.
Mitsubishi CEO Sees Upside in Mileage-Fixing Scandal
In his first interview since Mitsubishi’s April 20 disclosure of mileage fixing, CEO Osamu Masuko says finding out the automaker falsified fuel-economy figures “left me speechless.”
Nissan Makes Move on Mitsubishi Amid Mileage Debacle
Besides Nissan’s taking of the 34% equity stake in Mitsubishi, the alliance agreement calls for one-third of the partnership’s directors to come from Nissan, and for Nissan to nominate Mitsubishi’s next chairman.
Mitsubishi Passes U.S. Muster in Fuel-Economy Flap
Under fire in Japan for overstating fuel-economy claims, the automaker reports an internal audit of ’13 through ’17 model-year vehicles sold in the U.S. confirms previously submitted data to the Environmental Protection Agency was accurate.
Automakers, Suppliers See ICE Alternatives Surging
Samsung estimates global hybrid sales will grow to 3.5 million units in 2020, up from 1.6 million, while EV demand will quadruple from 300,000 units to 1.2 million.
Primearth, AESC Power Players in EV, PHEV Production
Although their product portfolios do not include mobile-phone, computing and general power-grid applications, the battery manufacturers are giants in the auto industry thanks to their connections to Toyota and Nissan.
Malaysia, Philippines,Vietnam Top SE Asia Markets 
Despite last year’s record production and sales, the Malaysian Automotive Assn. predicts a 2.5% decline in sales in 2016, reflecting the country’s current sluggish economy, triggered by a fall in crude-oil prices and the weakening ringgit.
Acura, Infiniti Not Conceding North America to Lexus
“No question about it, Lexus has been successful,” industry analyst Chris Richter says. “They’re competing head-to-head with the stars of the industry. On the other hand, this success hasn’t extended in the same way to other major markets.”
Mazda Diesel Moving in Japan, Export Markets 2
There’s still no indication Mazda will follow through on original plans to sell its Skyactiv diesel in North America, but an executive says the automaker remains committed to the engine.
Hitachi Sets Sights on Automated Parking 
The system, a joint project with Clarion, is scheduled for market introduction in 2018, the company says.
Lexus Planning to Sell 6,600 LC Coupes Annually, Conquest Other Makes
Unveiled in its production sheet metal at Detroit’s North American International Auto Show in January, the Lexus LC 500 “will be a pretty spectacular car for the money,” a Lexus executive says.
Japanese Automakers Set New Production Mark in 2015 
Overseas output is up sharply from 2007, when Japan still accounted for nearly half of the vehicles produced. Last year, it was responsible for only about a third.
Aisin Ambitions on Display Along With Products at NAIAS 
The Japanese supplier eyes growth in five technology areas. Its North American operations are expected to play a key role.
Jatco CVT Software Takes on ‘Smoothness Problem’
Jatco engineer Haruhisa Nakano estimates 70% of CVTs supplied to Nissan, the supplier’s biggest customer, will feature so-called D-step shift in the next two to three years.
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