Commentary

Industry Voices | Electric Vehicles: Serious Customers, Serious Business Industry Voices | Electric Vehicles: Serious Customers, Serious Business

Driftrock’s latest research shows automotive brands and dealerships that focus their marketing efforts on digital channels have seen a 210% year-on-year increase in EV leads.

Nov 13, 2024

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4 Min Read

Fiat's U.K. Sales Plight Sends Warning to European Automakers Nervous Over Tariffs Fiat's U.K. Sales Plight Sends Warning to European Automakers Nervous Over Tariffs

Nov 8, 2024

2 Min Read

Industry Voices | From 5% to 40%: How a Dealer Cracked the Code on Selling to a Diverse Customer Base Industry Voices | From 5% to 40%: How a Dealer Cracked the Code on Selling to a Diverse Customer Base

Nov 6, 2024

4 Min Read

Buy Them All Ice Cream Buy Them All Ice Cream

Nov 5, 2024

3 Min Read

Industry Voices | Scary Times for Vehicle Subscription Services Industry Voices | Scary Times for Vehicle Subscription Services

byJohn Possumato and Nick DiPrima

Nov 5, 2024

4 Min Read

Industry Voices | Key Supplier Strategies for a Reimagined Automotive Future Industry Voices | Key Supplier Strategies for a Reimagined Automotive Future

byThomas Alongi

Oct 31, 2024

4 Min Read

Finance & Insurance

Industry Voices | Is CFPB’s Focus on Junk Fees Justified?

Industry Voices | Is CFPB’s Focus on Junk Fees Justified?

byTom Oscherwitz

Renault 5 E-Tech Paris Streets 2024 New

Paris Motor Show 2024: Europe’s Automakers Putting Up a Brave Front

Paris Motor Show 2024: Europe’s Automakers Putting Up a Brave Front

Finance & Insurance

Industry Voices | The Affordability Challenge for Dealers

Industry Voices | The Affordability Challenge for Dealers

Industry Voices | Key Safety Features to Look for in Heavy-Duty EV Batteries

Industry Voices | Key Safety Features to Look for in Heavy-Duty EV Batteries

byLisa McKenzie

Industry Voices | Does AI Signal the Death of the Automotive Salesperson?

Industry Voices | Does AI Signal the Death of the Automotive Salesperson?

byAaron Bickart

Fixed Operations

Industry Voices | It’s Cycle Time

Industry Voices | It's Cycle Time

byColin McElhatton

The IC Engine Could Outlast 21st Century

The IC Engine Could Outlast 21st Century

Nissan-Renault Alliance Can Be Replaced By Honda

Nissan-Renault Alliance Can Be Replaced By Honda

Engagement or Estrangement: You Pay the Price for Staff Blunders

Engagement or Estrangement: You Pay the Price for Staff Blunders

Volkswagen ID.7 Pro S BEV 2024

View From The EU: Automakers in a Tizzy

View From The EU: Automakers in a Tizzy

Is Stellantis Really Out To Replace Tavares?

Is Stellantis Really Out To Replace Tavares?

Finance & Insurance

Industry Voices | Dynamic F&I Portfolio Management for Dealers

Industry Voices | Dynamic F&I Portfolio Management for Dealers

byPaul McCarthy

Fixed Operations

Industry Voices | Government Incentives’ Impact on EV Sales

Industry Voices | Government Incentives’ Impact on EV Sales

byDanny Battaglia

Finance & Insurance

Leveraging Your Automotive Chatbot

Leveraging Your Automotive Chatbot

byJessica Gonzalez

Hey Detroit: Collaborate or Evaporate

Hey Detroit: Collaborate or Evaporate

Industry Voices | Navigating New Rules for Secure Digital Transport of Data

Industry Voices | Navigating New Rules for Secure Digital Transport of Data

Is It Really Time for PHEVs?

Is It Really Time for PHEVs?

Industry Voices | The In-Cabin Experience and the Auto Industry’s Future

Industry Voices | The In-Cabin Experience and the Auto Industry’s Future

byJustin Marcucci

Industry Voices | EV Training Programs Around the World: Markers for Success

Industry Voices | EV Training Programs Around the World: Markers for Success

Industry Voices | The Future of Automotive Owner Engagement: Beyond the Dealership

Industry Voices | The Future of Automotive Owner Engagement: Beyond the Dealership

Digital Marketing

Industry Voices | How AI Is Personalizing the Customer Experience in Automotive

Industry Voices | How AI Is Personalizing the Customer Experience in Automotive

Why Ford Is Chasing Porsche Strategy With Mustang

Why Ford Is Chasing Porsche Strategy With Mustang

Finance & Insurance

Industry Voices | How Dealers Can Focus on Best Practices, Financial Stability

Industry Voices | How Dealers Can Focus on Best Practices, Financial Stability

byTim Blochowiak

Industry Voices | Additive Manufacturing Valuable Tool for Suppliers

Industry Voices | Additive Manufacturing Valuable Tool for Suppliers

Autonomous & ADAS

Robotaxi Dreams Hitting Wall of Reluctance and Delays

Robotaxi Dreams Hitting Wall of Reluctance and Delays

Finance & Insurance

Industry Voices | Understanding the Mind of a Wheel Thief: How to Beat Them at Their Own Game

Industry Voices | Understanding the Mind of a Wheel Thief: How to Beat Them at Their Own Game

byDavid I. Lichter

Finance & Insurance

Industry Voices | Credit Unions Join Forces With Dealers for the Win-Win-Win

Industry Voices | Credit Unions Join Forces With Dealers for the Win-Win-Win

byMark Chandler

The Realities of Vehicle Markdowns in the Auto Industry

The Realities of Vehicle Markdowns in the Auto Industry

Memo to Mr. Musk: The Auto Industry Is a Fashion Industry

Memo to Mr. Musk: The Auto Industry Is a Fashion Industry