Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
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Dealers rarely use geo-targeting and geo-fencing marketing. That may change soon. Here’s why. |
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| 2. |
In the future, car owners may bear the burden and responsibility of auto cybersecurity. |
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When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share? Read our blog post to learn more. |
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| 3. |
Beware of confused dealership salespeople who can’t find the brake of a 650-hp Corvette. Yes, that is the sound of showroom glass shattering. |
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| 4. |
A wise business strategy: Daimler’s boss (who once reigned in bucolic Auburn Hills, MI, as head of Chrysler) says his company won’t use deceptive software like VW did. |
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| 5. |
Until recently, Silicon Valley largely ignored the auto industry. Not anymore. Look out for the brain-drain train. |
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