NEW YORK – Fiat’s U.S. chief, Jason Stoicevich, says the brand soon will hit its sweet spot in terms of national dealer numbers, and says the Fiat 500e battery-electric vehicle will be on sale in Oregon this summer.

“We’re pretty much there,” Stoicevich says of a dealer buildup currently numbering 220 store fronts and peaking at an anticipated 225 spots within months.

“There will always be a market we miss,” he adds, “but holistically speaking it will be the right balance. Never say never though.”

Roughly 90% of Fiat dealers are located in metropolitan areas, fitting for a brand with cars high on style and short on dimensions. A good number of those stores are in California, Fiat’s biggest market in the U.S. making up 30% of sales.

Getting brick-and-mortar laid is key to Fiat’s fortunes in the U.S., where it re-launched in 2011 with the 3-door 500 but stumbled out of the gate by missing early sales goals. Last year, with the addition of the 500L 4-door and performance-oriented Abarth and 500 turbo, the brand basically matched 2012 sales with 43,236 deliveries, according to WardsAuto data.

“We’ll beat those numbers by a good clip this year,” Stoicevich predicts.

The brand’s first-quarter sales were up 18.9% to 11,425 units, compared with the Jan.-March period of 2013 when 9,612 were delivered.