It’s Batman Vs. Barkleys in Battle for Most Popular Auto Ads

A Jeep Renegade commercial that serves as a cross-promotion for the upcoming movie “Batman v Superman: Dawn of Justice” is giving the Barkleys, Subaru’s lovable family of driving dogs, a fight in the Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.

Although for the second week in a row three Barkleys ads dominate the top-five chart — “Dog Tested: Puppy” at No.1, “Dog Tested: Phone Navigation” at No.3 and “Dog Tested: Windshield Wiper” at No.4, the Jeep ad plugging its Renegade “Dawn of Justice” Special Edition model debuts strongly in second place.

The Jeep spot borrows footage, production values and star power (Ben Affleck as Bruce Wayne driving a Renegade) from the movie, and features actor Jeremy Irons in a voice-over.

Meanwhile, Mazda continues its strategy of putting significant budget behind ads with proven appeal. A romantic “Driving Matters” spot that first made the Most Engaging list in January re-enters the chart at No.5, boosted by 2,286 airings on national TV since its debut.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. Subaru TV Spot, 'Dog Tested: Puppy'

31.85% Digital Share of Voice, 1.2M Earned Online Views

2. Jeep Renegade Special Edition TV Commercial, 'Dawn of Justice: Into the Storm'

12.23% Digital Share of Voice, 178k Earned Online Views

3. Subaru TV Spot, 'Dog Tested: Phone Navigation'

11.54% Digital Share of Voice, 874k Earned Online Views

4. Subaru TV Spot, 'Dog Tested: Windshield Wiper'

5.54% Digital Share of Voice, 326k Earned Online Views

5. 2016 Mazda CX-5 TV Spot, 'The Proposal: Driving Matters'

4.74% Digital Share of Voice, 302k Earned Online Views