Kia Dancing at Top of Auto Ads Rankings

For the second week in a row Kia beats out Mazda to top the Most Engaging Auto Ads chart, powered for WardsAuto by iSpot.tv.

The spot, which features musician Nathaniel Rateliff and the brand’s signature dancing hamsters, has been a fan favorite for weeks with 15.81% of the industry’s digital share of voice and over 2,170 national airings.

Once again Mazda grabs second place with its “Driving Matters” ad for the CX-9, which received 10.61% of the digital share of voice and has had over 3,250 airings. Toyota comes in at No.3 with a commercial featuring brothers in a friendly driving competition with ʼ17 Camrys.

Honda takes fourth place with a summer clearance event spot featuring an a cappella group, and Ram rounds out the chart, dropping from No.3 to No.5 with an ad about its long-lasting pickup trucks.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. 2016 Kia Soul TV Spot, 'Hamsters: Share Some Soul' Featuring Nathaniel Rateliff

15.81% Digital Share of Voice, 514k Earned Online Views

2. 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'

10.61% Digital Share of Voice, 454k Earned Online Views

3. 2017 Toyota Camry TV Spot, 'Wish Bold'

7.12% Digital Share of Voice, 23k Earned Online Views

4. Honda Summer Clearance Event TV Spot, 'Red'

6.12% Digital Share of Voice, 46k Earned Online Views

5. 2016 Ram 1500 TV Spot, 'Longest-Lasting Pickups' Song by Gary Clark, Jr.

5.78% Digital Share of Voice, 261k Earned Online Views