Mazda is back on top again in the Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.
Its popular CX-9 commercial, “Driving Matters: Crafted,” captured 10.06% of the digital share of voice for the auto industry and has had 3,776 airings.
Toyota lands in second place with a commercial for its annual clearance event, touting in particular a 0% financing deal on the ʼ16 Camry. Dodge fell to No.3 with its “WARNING!!” ad featuring music by Metallica.
Ford moves into fourth place with its summer-themed Freedom Sales Event commercial, while Mini rounds out the chart with an ad saluting U.S. Olympians including Serena Williams, Claressa Shields, Carlos Balderas and Ibtihaj Muhammad.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
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1. Mazda: Driving Matters: Crafted
10.06% Digital Share of Voice, 113K Earned Online Views
2. Toyota: Annual Clearance Event: Hauler: 2016 Camry
9.18% Digital Share of Voice, 88k Earned Online Views
3. Dodge: WARNING!!
5.51% Digital Share of Voice, 17K Earned Online Views
4. Ford: Ford Freedom Sales Event: Bigger
4.84% Digital Share of Voice, 66 Earned Online Views
5. MINI USA: U.S. Olympic Games: Defy Labels
3.98% Digital Share of Voice, 6K Earned Online Views
