Mazda Braces for Challenge From Lexus on Top Auto Ads List

One Mazda commercial gains and another slips in the weekly Most Engaging Auto Ads rankings powered for WardsAuto by iSpot.tv.

Mazda’s “Carried Away,” the No.2 ad last week, moves up to No.1, while the previous top ad, Mazda’s “Driving Matters: Passenger,” falls to third place. A CGI-animated Lexus commercial, “Brace Yourself,” takes over the second-place slot, boosted by 2,585 national airings to date.

Also in heavy rotation, at No.4: a Toyota RAV4 Hybrid spot starring actor James Marsden, with 3,833 airings so far; that’s a gain of 531 airings in just one week.

Finally, a Chrysler commercial starring Jim Gaffigan enters lands on the chart at No.5. The ʼ17 Chrysler Pacifica is good for his “dad brand,” the comedian says.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. 2016 Mazda3 TV Spot, 'Carried Away'

20.20% Digital Share of Voice, 554k Earned Online Views

2. Lexus GS F TV Spot, 'Brace Yourself'

11.09% Digital Share of Voice, 529 Earned Online Views

3. Mazda TV Spot, 'Driving Matters: Passenger' Song by Patsy Cline

8.80% Digital Share of Voice, 179k Earned Online Views

4. Toyota RAV4 Hybrid TV Spot, 'Wolf Pack' Featuring James Marsden

5.35% Digital Share of Voice, 112k Earned Online Views

5. 2017 Chrysler Pacifica TV Spot, 'Good for Your Dad Brand' Ft. Jim Gaffigan

4.63% Digital Share of Voice, 11k Earned Online Views