Mazda Crafts Comeback to Top of Auto Ads List

After a week in second place, Mazda is back to claim the top spot in the Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.

Mazda’s CX-9 “Driving Matters: Crafted” commercial snagged 19.8% of the industry’s digital share of voice in the past week and has had 2,558 total national airings.

Toyota checks in at No.2 with a whimsical spot for the ’17 Camry in which a woman’s wish for a presidential escort is granted. The ad features the song “Ponme to Eso Palante” by El Chuape.

Kia drops to third place from first with its “Share Some Soul” commercial, which stars folk/R&B musician Nathaniel Rateliff and his band, as well as Kia’s famous hamsters. Dodge comes in at No.4 with a spot promising to “bring the heat” and liven up a family reunion.

Volvo rounds out the chart in fifth place with its ’16 XC90 ad featuring music by Sharon Van Etten. This spot, which has been on and off the chart for weeks, has had 1,267 national airings.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'

19.77% Digital Share of Voice, 322k Earned Online Views

2. 2017 Toyota Camry TV Spot, 'Presidential Escort' Song by El Chuape

11.34% Digital Share of Voice, 3k Earned Online Views

3. 2016 Kia Soul TV Spot, 'Hamsters: Share Some Soul' Featuring Nathaniel Rateliff

11.32% Digital Share of Voice, 115k Earned Online Views

4. Dodge Summer Clearance Event TV Spot, 'Family Reunion'

8.87% Digital Share of Voice, 79 Earned Online Views

5. 2016 Volvo XC90 TV Spot, 'Wedding' Song by Sharon Van Etten

6.54% Digital Share of Voice, 15k Earned Online Views