Two Mazda commercials sit atop the weekly Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.
“Driving Matters: Passenger,” with a song by Patsy Cline, takes the No.1 spot, moving up from second place a week ago. A second Mazda commercial, “Carried Away,” is ranked No.2. Both feature voice-overs by actor Aaron Paul from TV’s “Breaking Bad.”
An Audi spot with an Iggy Pop soundtrack holds on to its No.3 position for a third straight week, a remarkable feat.
Meanwhile, two older commercials, boosted by thousands of airings, round out the Top 5 chart. At No.4: is a Toyota RAV4 Hybrid spot starring actor James Marsden, with 3,302 airings to date. The No. 5 spot is occupied by Acura, with a commercial featuring a voice-over by actor Michael B. Jordan, with 7,762 airings to date.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
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1. Mazda TV Spot, 'Driving Matters: Passenger' Song by Patsy Cline
16.11% Digital Share of Voice, 296k Earned Online Views
2. 2016 Mazda3 TV Spot, 'Carried Away'
9.14% Digital Share of Voice, 265k Earned Online Views
3. Audi A4 TV Spot, 'Touch' Song by Iggy and the Stooges
8.28% Digital Share of Voice, 41k Earned Online Views
4. Toyota RAV4 Hybrid TV Commercial, 'Wolf Pack' Featuring James Marsden
7.12% Digital Share of Voice, 190k Earned Online Views
5. Acura TV Spot, 'Point of View'
5.12% Digital Share of Voice, 146k Earned Online Views
