Mazda’s Reign Atop Most-Engaging Auto Ads Continues
Mini moves up from fifth place to fourth with an Olympic tribute featuring athletes Serena Williams, Claressa Shields, Carlos Balderas and Ibtihaj Muhammad, but Mazda defends its top ranking.
August 17, 2016
Mazda holds steady in first place in the Most Engaging Auto Ads chart, powered for WardsAuto by iSpot.tv. Its CX-9 commercial has dominated this summer, with 20.25% of the digital share of voice over the past week and 3,875 total airings since its debut.
New entrant Infiniti captures second place with a spot featuring Game of Thrones star Kit Harington, while Volvo takes No.3 with its long-running XC90 ad featuring music by Sharon Van Etten.
Mini moves up from fifth place to fourth with an Olympic tribute featuring athletes Serena Williams, Claressa Shields, Carlos Balderas and Ibtihaj Muhammad. Toyota closes out the top five with a spot for the ʼ17 Camry about brotherly competition.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
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1. Mazda: Driving Matters: Crafted
20.25% Digital Share of Voice, 378K Earned Online Views
2. Infiniti: Emotions Per Millisecond
10.52% Digital Share of Voice, 106K Earned Online Views
3. Volvo: Wedding
4.33% Digital Share of Voice, 12K Earned Online Views
4. MINI USA: U.S. Olympic Games: Defy Labels
2.64% Digital Share of Voice, 8K Earned Online Views
5. Toyota: Wish Bold
2.57% Digital Share of Voice, 13K Earned Online Views
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