Nissan Rogue Stars in Most-Engaging Car-Ad Wars
So far the Rogue ad has run fewer than 1,000 times but captured a respectable 14.5% of the industry’s digital share of voice for the last week.
November 9, 2016
A Star Wars-themed ad for the ’17 Nissan Rogue grabs the top spot on the Most Engaging Auto Ads chart, powered for WardsAuto by iSpot.tv.
The commercial plays off the upcoming Star Wars film “Rogue One” to showcase the car’s intelligent all-wheel-drive, pedestrian-detection and automatic-stopping features. So far the ad has run fewer than 1,000 times but captured a respectable 14.5% of the industry’s digital share of voice for the last week.
Ford, which took first place last week, drops to second with its spot featuring Emilie Mover’s song “Happy Day.” Mazda maintains a hold on third and fourth place, with spots narrated by Aaron Paul for the ’16 CX-5 and ’17 Mazda3, respectively.
The holidays already are on the horizon with Dodge’s No.5 commercial about Black Friday deals, featuring music from the popular Trans-Siberian Orchestra.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
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1. Nissan: Rogue One: A Star Wars Story: Battle-Tested
14.52% Digital Share of Voice, 44K Earned Online Views
2. Ford: The Beauty of a Well-Made Choice
10.29% Digital Share of Voice, 105K Earned Online Views
3. Mazda: Bringing Baby Home
8.67% Digital Share of Voice, 105K Earned Online Views
4. Mazda: Touch
4.98% Digital Share of Voice, 44K Earned Online Views
5. Dodge: Black Friday Sales Event: Duel
3.76% Digital Share of Voice, 558 Earned Online Views
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