Santa Makes Good List But Can’t Catch Star Wars in Ad Ranking

Black Friday ads snag two of the top five spots in this week’s Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.

At No.2, a Ford ad plugs “amazing Black Friday offers,” including a “$1,000 Black Friday Bonus Cash” promotion, while at No.5, Santa Claus shows up at the Fiat Black Friday Event sale because he is “looking for a sweet new ride.” Ready to buy by the end of the commercial, he tells the dealer his “trade-in’s parked on the roof.”

Meanwhile, a Star Wars-themed ad for the ’17 Nissan Rogue that debuted at No.1 last week repeats in the top spot. The commercial makes liberal use of special effects to show off the Rogue’s Intelligent Pedestrian Detection technology, while also reminding us that the next installment in the Star Wars saga, “Rogue One,” hits theaters Dec. 16.

Two other returning ads, Toyota’s “You Don’t Own Me” and Ford’s “The Beauty of a Well-Made Choice,” land in the third and fourth spots, respectively, to round out the rankings.

iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.

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1. 2017 Nissan Rogue TV Spot, 'Rogue One: A Star Wars Story: Battle-Tested'

36.93% Digital Share of Voice, 1.9M Earned Online Views

2. Ford Year End Event TV Spot, 'Pumpkin Patch' Song by Imagine Dragons

5.22% Digital Share of Voice, 1.1k Earned Online Views

3. 2017 Toyota Corolla TV Spot, 'You Don't Own Me'

4.74% Digital Share of Voice, 10k Earned Online Views

4. 2017 Ford Fusion TV Spot, 'The Beauty of a Well-Made Choice'

3.85% Digital Share of Voice, 112k Earned Online Views

5. FIAT Black Friday Event TV Spot, 'Santa's Trade-In' Song by Flo Rida

2.78% Digital Share of Voice, 3.4k Earned Online Views