ʼTis the Season as Holiday Spots Dominate Automotive Ads List
Four of this week’s top five commercials have a holiday theme.
November 23, 2016
The holidays are here with seasonal ads from multiple auto brands dominating the latest weekly Most Engaging Auto Ads rankings, powered for WardsAuto by iSpot.tv.
Subaru takes first place with a spot featuring people of all ages and walks of life singing “put a little love in your heart.” The company ends the commercial explaining it has supported over 660 charities to date with $90 million in donations (over nine years) via its Share the Love sales event, now under way at U.S. dealers.
A Mercedes-Benz ad lands at No.2 on the list, telling the story of how even a snow storm can’t derail a determined young boy from meeting a girl for a date at the movie theater. Even as the snow falls fast and furious, his dad takes the Mercedes 4Matic SUV and drives the boy safely to the multiplex, which is deserted until his date shows up in another Mercedes that has made it safely through the snow.
Farm and construction workers rock out on the job in the catchy third-place spot from Ram featuring music by Fifth Harmony. The ad, which premiered during the American Music Awards, salutes the “everyday performers” and also applauds Fifth Harmony for its AMA nomination.
A Black Friday sales spot for Ford featuring music by Imagine Dragons and a Happy Honda Days Sales Event commercial round out the chart at No.4 and No.5, respectively.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
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1. Subaru Share the Love Event TV Commercial, 'Put a Little Love in Your Heart'
11.49% Digital Share of Voice, 8k Earned Online Views
2. Mercedes-Benz Winter Event TV Spot, 'Snow Date'
7.12% Digital Share of Voice, 37k Earned Online Views
3. Ram Trucks TV Spot, '2016 AMAs: Work' Song by Fifth Harmony
5.88% Digital Share of Voice, 15k Earned Online Views
4. Ford Year End Event TV Spot, 'Pumpkin Patch' Song by Imagine Dragons
5.17% Digital Share of Voice, 323 Earned Online Views
5. Happy Honda Days Sales Event TV Spot, 'Great Outdoors CR-V'
5.13% Digital Share of Voice, 32k Earned Online Views
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