Week’s Most-Engaging Auto Ad Shows Dodge's Mettle
Subaru is back after a week off the chart, this time grabbing third place with a spot about a boy who breaks everything he touches – except the family’s Subaru.
August 4, 2016
New entrant Dodge beats out Kia and Mazda to top the Most Engaging Auto Ads rankings, powered for WardsAuto by iSpot.tv.
The commercial features music by Metallica, and although it’s aired just 11 times on national TV so far, it captured 16.9% of the industry’s digital share of voice last week.
Mazda continues its reign at No.2 with 15.03% of the digital share of voice for its long-running CX-9 ad. Subaru is back after a week off the chart, this time grabbing third place with a spot about a boy who breaks everything he touches – except the family’s Subaru.
Ram’s commercial featuring a song by Gary Clark Jr. moves up a spot to No.4, while fifth place goes to a new version of Honda’s a capella summer-clearance-event ad.
iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing and Yahoo!.
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1. Dodge TV Spot, 'WARNING!!' Song by Metallica
16.85% Digital Share of Voice, 18k Earned Online Views
2. 2016 Mazda CX-9 TV Spot, 'Driving Matters: Crafted'
15.03% Digital Share of Voice, 313k Earned Online Views
3. Subaru Legacy TV Spot, 'The Boy Who Breaks Everything'
7.71% Digital Share of Voice, 121k Earned Online Views
4. 2016 Ram 1500 TV Spot, 'Longest-Lasting Pickups' Song by Gary Clark, Jr.
6.37% Digital Share of Voice, 143k Earned Online Views
5. Honda Summer Clearance Event TV Spot, 'Float'
5.12% Digital Share of Voice, 44k Earned Online Views
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