Digital Marketing

Digital Marketing

Less is More: How Website Overload Sinks Your Sales Less is More: How Website Overload Sinks Your Sales

Digital-marketing experts discuss how speed, simplicity and readability attract consumers to dealers’ offerings.

bySteve Finlay, Contributing Editor

Jan 31, 2025

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1 Min Read

Industry Voices | Electric Vehicles: Serious Customers, Serious Business Industry Voices | Electric Vehicles: Serious Customers, Serious Business

Nov 13, 2024

1 Min Read

Digital Marketing

Prediction: Car Dealers Will Rely More on Predictive Analytics Prediction: Car Dealers Will Rely More on Predictive Analytics

Oct 21, 2024

1 Min Read

Industry Voices | Does AI Signal the Death of the Automotive Salesperson?Industry Voices | Does AI Signal the Death of the Automotive Salesperson?

byAaron Bickart

Oct 16, 2024

1 Min Read

Digital Marketing

Capital One Debuts Supercharged ‘Business Card’ for Car Dealers Capital One Debuts Supercharged ‘Business Card’ for Car Dealers

Sep 19, 2024

1 Min Read

Finance & Insurance

Leveraging Your Automotive Chatbot Leveraging Your Automotive Chatbot

byJessica Gonzalez

Sep 17, 2024

1 Min Read

Industry Voices | Navigating New Rules for Secure Digital Transport of Data

Industry Voices | Navigating New Rules for Secure Digital Transport of Data

byKarl Falk, CEO, Botdoc

U.S., Canadian Build-to-Order Vehicle Purchases Growing, Experts Say

U.S., Canadian Build-to-Order Vehicle Purchases Growing, Experts Say

byKeith Nuthall, Contributor

WardsAuto FastChat with Michele Wright and Nancy Dunham

Sponsored Content

FastChat: Stop Leaving Money on the Table, Ensure You’re Making the Most of Your Co-Op Dollars

FastChat: Ensure You’re Making the Most of Your Co-Op Dollars

Digital Marketing

Industry Voices | How AI Is Personalizing the Customer Experience in Automotive

Industry Voices | How AI Is Personalizing the Customer Experience in Automotive

WardsAuto FastChat with Dana Middlemiss and Nancy Dunham

Sponsored Content

FastChat: Stay Top of Mind with Car Shoppers Using Retargeted Marketing

FastChat: Stay Top of Mind with Car Shoppers Using Retargeted Marketing

Digital Marketing

Genesis Harnesses Sleek Visuals in Latest Most-Seen Auto TV Ad

Genesis Harnesses Sleek Visuals in Latest Most-Seen Auto TV Ad

WardsAuto FastChat with David Lumpkin and Nancy Dunham

Sponsored Content

FastChat: Ways to Boost Engagement and Leads without Boosting Your Cost

FastChat: Ways to Boost Engagement and Leads without Boosting Your Cost

The Dealership: Poking Fun at Work While Gaining Viral Fame

The Dealership: Poking Fun at Work While Gaining Viral Fame

byNancy Dunham, Principal Analyst/Retail

Dealers: Plan Now for a Cybersecurity Attack

Dealers: Plan Now for a Cybersecurity Attack

byAlysha Webb, Contributor

The AI Automotive Retailing Revolution Is on the Horizon

The AI Automotive Retailing Revolution Is on the Horizon

byKos Jha, Chief Technology Officer

Teads’ report underscores need for dealers, manufacturers to become experts on all models.

Dealers Who Modernize Marketing Strategies Can Boost Market Share, Profits

Dealers Who Modernize Marketing Strategies Can Boost Market Share, Profits

byNancy Dunham, Principal Analyst/Retail

Sponsored Content

FastChat: How to Simplify, Maximize and Supercharge Your Marketing Spend and Digital Strategy

FastChat: How to Simplify, Maximize and Supercharge Your Marketing Spend and Digital Strategy

Digital Marketing

Auto Dealer Trifecta: Email, Text, Phone Online Shoppers

Auto Dealer Trifecta: Email, Text, Phone Online Shoppers

bySteve Finlay, Contributing Editor

GettyImages-1461323126

Digital Marketing

CDK’s New Virtual Assistant Aims Not to Goof Up

CDK’s New Virtual Assistant Aims Not to Goof Up

bySteve Finlay, Contributing Editor

wyler1

Digital Marketing

Wyler Automotive Completes First U.S. Virtual Car Sale

Wyler Automotive Completes First U.S. Virtual Car Sale

byNancy Dunham, Principal Analyst/Retail

online car shopping image (Getty)

How Digital Buying Experiences Transform Automotive Retail

How Digital Buying Experiences Transform Automotive Retail

0104Voices

Digital Marketing

The Next Step in Automotive Marketing

The Next Step in Automotive Marketing

byDavid McShane

Kia1

Digital Marketing

Kia Backing Up Its Belief in BEVs, Marketing Exec Says

Kia Backing Up Its Belief in BEVs, Marketing Exec Says

byAlysha Webb, Contributor

WardsAuto_Blodgett-3_v1

Digital Marketing

The Mexico Truck & Bus Aftermarket Study - 2023

The Mexico Truck & Bus Aftermarket Study - 2023

Dealer - computer and car

Digital Marketing

AI and the Transformation of Dealership Marketing

AI and the Transformation of Dealership Marketing

Chevy Silverado Songtradr screenshot

Digital Marketing

Chevy Puts Music in the Drivers’ Seat for Its Marketing

Chevy Puts Music in the Drivers’ Seat for Its Marketing

Customers and salesperson (PureCars)

Digital Marketing

Shifting to a First-Party Data Marketing Strategy

Shifting to a First-Party Data Marketing Strategy

THOMAS_INGENLATH_AT NY_EVENT

Digital Marketing

Marketing Tour to Promote Polestar 3 to U.S. Buyers

Marketing Tour to Promote Polestar 3 to U.S. Buyers

byJim Henry, Contributor

1103ndMarketing

Digital Marketing

‘Consumer-First’ Digital Marketing Key to Winning Buyers

‘Consumer-First’ Digital Marketing Key to Winning Buyers

byNancy Dunham, Principal Analyst/Retail

pexels-yan-krukov-7640764

Digital Marketing

Dealers Prepare for Downturn with Digital Marketing Solutions

Dealers Prepare for Downturn with Digital Marketing Solutions

byNancy Dunham, Principal Analyst/Retail

Gubagoo

Digital Marketing

Kia Teams with Gubagoo to Boost Digital Marketing

Kia Teams with Gubagoo to Boost Digital Marketing

Dealer - used car lot RESIZED

Digital Marketing

Developing a Summer Used-Vehicle Marketing Strategy

Developing a Summer Used-Vehicle Marketing Strategy

CES 2022_02

Digital Marketing

Auto Inspire Interview: Brandy Goolsby, Director - Product & Solutions Marketing, Wind River

Auto Inspire Interview: Brandy Goolsby, Director - Product & Solutions Marketing, Wind River

byDrew Winter, Contributing Editor

Automotive-Marketing-seo-(LOCALiQ)

Digital Marketing

New Targeted-Marketing Strategies Available to Dealers

New Targeted-Marketing Strategies Available to Dealers

byAnjelica Jeffreys and Scott Fletcher

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