The No.1 commercial for the week of March 28, Jeep’s “Made for What You Are Made Of,” was backed by a substantial national ad budget and a focus on March Madness college basketball programming.
Polestar 2 BEVs will be available at Hertz locations beginning this spring in Europe and late this year in North America and Australia. The Polestar 2 is the first volume model from the BEV-only subsidiary of Volvo.
The discordant “Band Recital” ad showcases the soundproofed qualities of the Infiniti QX60 amid an out-of-tune student performance. Perhaps ironically, iSpot’s Ace Metrix survey data finds that viewers cited “soothing...
Bose’s Electric Vehicle Sound Enhancement technology, engineered for the mostly silent interior that comes with operating an electric vehicle, sends custom-designed propulsion sounds into the cabin of the GMC Hummer...
Auto brands were the third-most seen marketer category during men’s college basketball games from March 7-13, with 9.1% of impressions, with Lexus the most-seen brand – across all industries – during games.
According to a report in the Izvestia business newspaper, a list of global automotive producers whose assets could be nationalized in Russia already has been prepared and includes Volkswagen, Porsche and other companies.
The No.1 spot, Toyota’s “More Me,” leveraged comedies such as Friends and Ridiculousness and animated series including SpongeBob SquarePants and Paw Patrol to rack up more than 180 million impressions on an estimated...