Rothenberg, Al

Latest from Rothenberg, Al

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General Motors
Can cars be sold like Crest? Ask former P&G and GM chairman John SmaleCan cars be sold like Crest? Ask former P&G and GM chairman John Smale
byRothenberg, Al
Oct 1, 1996
5 Min Read
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Digital Marketing
The name game: it takes more than a marque to mark a brandThe name game: it takes more than a marque to mark a brand
byRothenberg, Al
Oct 1, 1996
2 Min Read

All from Rothenberg, Al

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General Motors
Witness to automotive history: recollections of those who've lived it, close up and personal
Witness to automotive history: recollections of those who've lived it, close up and personal
Jun 1, 1996
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12 Min Read
byRothenberg, Al
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Ford
Witness to automotive history; up close and personal with those who've lived it
Witness to automotive history; up close and personal with those who've lived it
May 1, 1996
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22 Min Read
byRothenberg, Al
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General Motors
The 'Skinflint' of Flint; C.S. Mott gave away millions ... but he watched his pennies
The 'Skinflint' of Flint; C.S. Mott gave away millions ... but he watched his pennies
May 1, 1996
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4 Min Read
byRothenberg, Al
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Chrysler
Unbowed: Big three economists still upbeat.
Unbowed: Big three economists still upbeat.
Jan 1, 1996
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8 Min Read
byRothenberg, Al
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Ford
Ford 2000 gets mixed reviews
Ford 2000 gets mixed reviews
Aug 1, 1995
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9 Min Read
byRothenberg, Al
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Industry
What to wear? We've heard of dressing down employees, but....
What to wear? We've heard of dressing down employees, but....
Jun 1, 1995
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7 Min Read
byRothenberg, Al
Reports
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