Steven Finlay | Wards Auto

Steven Finlay

Steve Finlay

Contributing Editor, WardsAuto

Steven Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

Latest from Steve Finlay

Digital Marketing

Less is More: How Website Overload Sinks Your Sales Less is More: How Website Overload Sinks Your Sales

Jan 31, 2025

3 Min Read

Fixed Operations

Auto Techs Get Respect. Finally.Auto Techs Get Respect. Finally.

Sep 25, 2024

4 Min Read

All from Steve Finlay

Digital Marketing

Capital One Debuts Supercharged ‘Business Card’ for Car Dealers

Capital One Debuts Supercharged ‘Business Card’ for Car Dealers

bySteve Finlay, Contributing Editor

‘Do I Really Need That Stuff?’

‘Do I Really Need That Stuff?’

bySteve Finlay, Contributing Editor

Fixed Operations

Getting Car Dealership Technicians Involved in Selling

Getting Car Dealership Technicians Involved in Selling

bySteve Finlay, Contributing Editor

Fixed Operations

Want to Find, Keep Techs? Here’s How —

Want to Find, Keep Techs? Here’s How —

bySteve Finlay, Contributing Editor

Car Owners Like Technology – If They Understand It

Car Owners Like Technology – If They Understand It

bySteve Finlay, Contributing Editor

Study: Dealers Should Rev Up Auto Ads

Study: Dealers Should Rev Up Auto Ads

bySteve Finlay, Contributing Editor

AI Presents Benefits, Pitfalls for Car Dealers

AI Presents Benefits, Pitfalls for Car Dealers

bySteve Finlay, Contributing Editor

It’s Tricky Setting Used BEV Residual Values

It’s Tricky Setting Used BEV Residual Values

bySteve Finlay, Contributing Editor

Empower F&I Managers to Take the Wheel

Ask F&I Managers to Take the Wheel

bySteve Finlay, Contributing Editor

One of Carvana’s 40 vending machines.

How Far Can Online Car Seller Carvana Go?

How Far Can Online Car Seller Carvana Go?

bySteve Finlay, Contributing Editor

2020 F-150

Pickups Top Used-Vehicle Popularity List

Pickups Top Used-Vehicle Popularity List

bySteve Finlay, Contributing Editor

VW technician art

Fixed Operations

WardsAuto 2020 Service 150: Fixed Ops Are Special Ops

WardsAuto 2020 Service 150: Fixed Ops Are Special Ops

bySteve Finlay, Contributing Editor

Walser CDJR

Walser Auto Group a Pioneer of Digital Retailing

Walser Auto Group a Pioneer of Digital Retailing

bySteve Finlay, Contributing Editor

T Ten photo

Show of Hands: ‘Who Wants to Be a Car Dealership Mechanic?’

Show of Hands: ‘Who Wants to Be a Car Dealership Mechanic?’

bySteve Finlay, Contributing Editor

front of pickup truck

Vehicle Prices Rise, Loan Payments Barely Budge

Vehicle Prices Rise, Loan Payments Barely Budge

bySteve Finlay, Contributing Editor

book by cadillac app

Those Vehicle-Swap Schemes Seemed Like a Good Idea

Those Vehicle-Swap Schemes Seemed Like a Good Idea

bySteve Finlay, Contributing Editor

driver assist dash

Car Dealerships Best Spots for Customer Tech Tutorials

Car Dealerships Best Spots for Customer Tech Tutorials

bySteve Finlay, Contributing Editor

GM arlington for reopen story

Automotive Forecasters See Longer Product Cycles

Automotive Forecasters See Longer Product Cycles

bySteve Finlay, Contributing Editor

id.4 concept

VW Hopes New Online Effort Will Spark EV Interest, Buying

VW Hopes New Online Effort Will Spark EV Interest, Buying

bySteve Finlay, Contributing Editor

test driver in mask

Car Dealership Test Drives Go from First to Last

Car Dealership Test Drives Go from First to Last

bySteve Finlay, Contributing Editor

OnStar (1)

GM Tries to Make Sense of All That Connected-Car Data

GM Tries to Make Sense of All That Connected-Car Data

bySteve Finlay, Contributing Editor

Rivian exterior (6)

Rivian Exec Vows Its Vehicle Interiors Will Wow Buyers

Rivian Exec Vows Its Vehicle Interiors Will Wow Buyers

bySteve Finlay, Contributing Editor

loan key on computer

Finance & Insurance

Online Financing No Longer Draws Only Subprimers

Online Financing No Longer Draws Only Subprimers

bySteve Finlay, Contributing Editor

Toyota Yaris car II

Will the Reminisce Soon Be: ‘I Remember My First CUV?’

Will the Reminisce Soon Be: ‘I Remember My First CUV?’

bySteve Finlay, Contributing Editor

hyundai dealership (2)

Committee Nurtures Car Dealer-Customer Relationships

Committee Nurtures Car Dealer-Customer Relationships

bySteve Finlay, Contributing Editor

cars on lot may 28

What-Ifs Cloud Auto-Sales Predictions

What-Ifs Cloud Auto-Sales Predictions

bySteve Finlay, Contributing Editor

BorgWarner Indiana lab

‘Distressed’ Auto Supplier Numbers Increase

‘Distressed’ Auto Supplier Numbers Increase

bySteve Finlay, Contributing Editor

EV charger

Everyone Loves EVs, Except the Public

Everyone Loves EVs, Except the Public

bySteve Finlay, Contributing Editor

phising

Cyber Scammers Stay Busy During Pandemic

Cyber Scammers Stay Busy During Pandemic

bySteve Finlay, Contributing Editor

Dodge Challenger SRT Super Stock 20 (1)

Survey Gauges How Much Owners Love Their Vehicles

Survey Gauges How Much Owners Love Their Vehicles

bySteve Finlay, Contributing Editor

couple looking at car at dealership

Car Dealers See Growing Shopper Interest, Study Says

Car Dealers See Growing Shopper Interest, Study Says

bySteve Finlay, Contributing Editor

Ford Escape main art

Winner: Ford Escape Puts on a Display

Winner: Ford Escape Puts on a Display

bySteve Finlay, Contributing Editor

2020 Cadillac CT4-V new main art (2)

Test Drives & New Vehicles

2020 Cadillac CT4-V Compact, Agile, Powerful

2020 Cadillac CT4-V Compact, Agile, Powerful

bySteve Finlay, Contributing Editor

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