Designer to Automakers: Dump Archaic Terminology

Drew Winter, Contributing Editor

August 10, 2006

1 Min Read
WardsAuto logo in a gray background | WardsAuto

If automakers want to merge with the world of iPods, BlackBerrys and Razr phones, a renowned independent designer suggests they stop using terminology from the days of the horseless carriage.

Hear Ward's AutoWorld Editor Drew Winter's latest take on the auto industry in his weekly report on Detroit's WJR radio:

Designer to Automakers: Dump Archaic Terminology

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2006

About the Author

Drew Winter

Drew Winter

Contributing Editor, WardsAuto

Drew Winter is a former longtime editor and analyst for Wards. He writes about a wide range of topics including emerging cockpit technology, new materials and supply chain business strategies. He also serves as a judge in both the Wards 10 Best Engines and Propulsion Systems awards and the Wards 10 Best Interiors & UX awards and as a juror for the North American Car, Utility and Truck of the Year awards.

See more from Drew Winter

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