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FordFORD INTRO IS NOT BUSINESS AS USUALFORD INTRO IS NOT BUSINESS AS USUAL
PHILADELPHIA - Ford Motor Co. wants dealers more "emotionally involved" in new products.So, Ford Division dramatically altered the format of its annual dealer show introducing the 2000 lineup.Called "Ford Connect," the show featured multi-media presentations, hands-on and interactive displays and test drives. The new format was intended to "connect" with the dealers so the dealers could do the same