WardsAuto logo
General MotorsWhitacre Likes Sound of New GMWhitacre Likes Sound of New GM
DETROIT - General Motors Co. Chairman and CEO Ed Whitacre suggests the rebuilt auto maker will make an all-out marketing bid to convince consumers it is a different car company after bankruptcy, and calls the North American International Auto Show here a bigger event then he anticipated. Asked about details behind GM's strategy to communicate its remake to consumers, Whitacre tells Ward's, Through