Nissan

While still early in the marketing program's life, Nissan North America Inc. is cautiously optimistic its 0% financing initiative, launched last month, is bringing buyers back into showrooms, says Brian Carolin, senior vice president-sales and marketing. Certainly, the feedback that I'm getting from our dealers is traffic has picked up. We're getting people coming back into our showrooms, he tells

byChristie Schweinsberg