Toyota

Diversity Key to Scion Plan Diversity Key to Scion Plan

The success of Scion, Toyota Motor Corp.'s flying leap into the youth market, hinges almost completely on marketing. Toyota acknowledges it is taking a huge risk with the new brand, which is set to launch in June in California with its boxy xB and xA. Brand image and Toyota's approach to the Generation Y demographic could make or break Scion. Adding to the marketing complexity is the expectation that

Apr 1, 2003

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1 Min Read

Sienna's New Home Sienna's New Home

byAlisa Priddle

Apr 1, 2003

1 Min Read

A Toyota Corvette and Other Predictions A Toyota Corvette and Other Predictions

Mar 1, 2003

1 Min Read

Toyota Takes 4 of 6 Top Spots In IntelliChoice Value Awards Toyota Takes 4 of 6 Top Spots In IntelliChoice Value Awards

Mar 1, 2003

1 Min Read

Highlander Gets Third Row Seats Highlander Gets Third Row Seats

Mar 1, 2003

1 Min Read

Soccer-Mom Nirvana Soccer-Mom Nirvana

byAlisa Priddle

Mar 1, 2003

1 Min Read

byKATHERINE ZACHARY

Scion Banks on Long-Term Profits

Scion Banks on Long-Term Profits

byKATHERINE ZACHARY

Toyota Optimistic in the U.S. Market

Toyota Optimistic in the U.S. Market

byMack Chrysler

This Year's Red-Hot Issue

This Year's Red-Hot Issue

Huizenga Tops Automotive Rich List

Huizenga Tops Automotive Rich List

Tundra Gets Double Cab

Tundra Gets Double Cab

Toyota Debuts High-Tech Showroom

Toyota Debuts High-Tech Showroom

Toyota Adopts New Flexible Assembly System

Toyota Adopts New Flexible Assembly System

Cornerstone Strategy

Cornerstone Strategy

byKATHERINE ZACHARY

Smaller Players Threaten Toyota, Honda, Nissan

Smaller Players Threaten Toyota, Honda, Nissan

byHaig Stoddard

Toyota Warns of Chinese Threat

Toyota Warns of Chinese Threat

The best of the best tell how they do it

The best of the best tell how they do it

byKATHERINE ZACHARY

UNDER RESTRAINT

UNDER RESTRAINT

Toyota, Honda chase young buyers

Toyota, Honda chase young buyers

byCompiled by the staff of: WARD'S AUTOMOTIVE REPORTS

Toyota spending $700M with minority businesses

Toyota spending $700M with minority businesses

byCompiled by Senior Editor Tom Murphy [email protected]

Toyota Aims Matrix at Those Too Hip for Corolla

Toyota Aims Matrix at Those Too Hip for Corolla

Toyota Financial opens first of three new service centers

Toyota Financial opens first of three new service centers

JM&A covers more and more brands

JM&A covers more and more brands

TOYOTA CAMRY IS ABOUT TO LOSE ITS BEST-SELLING CAR TITLE

TOYOTA CAMRY IS ABOUT TO LOSE ITS BEST-SELLING CAR TITLE

Doggedly Undaunted

Doggedly Undaunted

byKATHERINE ZACHARY and DREW WINTER

Toyota Camry about to lose best-selling car title to Honda Accord

Toyota Camry about to lose best-selling car title to Honda Accord

Rich Hartman opens new store in Tacoma, WA

Rich Hartman opens new store in Tacoma, WA

Thanksgiving Musings

Thanksgiving Musings

byDavid C. Smith

****Toyota gets plenty of respect, but now it wants something else

****Toyota gets plenty of respect, but now it wants something else

Toyota and Universal Technical Institute form new educational partnership

Toyota and Universal Technical Institute form new educational partnership

Four-Door Sedan as Benchmark

Four-Door Sedan as Benchmark

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