WardsAuto logo
BentleyBENTLEY TO REVAMP U.S. DEALERSHIPS ALONG WITH INTRODUCTION OF ARNAGEBENTLEY TO REVAMP U.S. DEALERSHIPS ALONG WITH INTRODUCTION OF ARNAGE
Rolls-Royce and Bentley Motor Cars Inc. is counting on the debut of a new Bentley sedan, plus launch of a pumped-up adver-tising campaign and a program to revamp its dealer showrooms, to increase future sales for the ultra-luxury marque.To pave the way for Bentley growth in the U.S., the carmaker expects to spend $3 million-$4 million on advertising this year. And it is undertaking a program with
