Automakers

A debate in the dealer world is which draws better: naming the business after the owner or going with a "corporate" or geographical label.Proponents of the personal approach believe a namesake identification with the dealer maintains a warmer image.But with the emphasis on branding, there has been a swing away from the owner's name on the building.New franchises like Lexus and Saturn went with non-personalized

byMaynard M. Gordon