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Mercedes-BenzA Cultural DramaA Cultural Drama
When blue-collar Chrysler Corp. publicly announced in May 1998 its "merger of equals" with the jewel of Germany, Mercedes-maker Daimler-Benz AG, the groans heard round the world emanated from Detroiters who take their car companies seriously and treat their chief executives as homegrown royalty.Generations of families, after all, had worked for or been influenced by the Big Three in the Motor City.To
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