PGA Puts Cadillac Atop Most-Seen Auto Ads Leaderboard

Cadillac takes the top position iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

The General Motors brand finished No.1 for the week of May 16 on the back of the 2022 PGA Championship, which delivered over a third of the overall impressions for the spot “Fortune Favors the Fearless.” Meanwhile, the previous leader, “Family’s New Alexa” from Buick, slipped to No.2 despite heavy advertising during both NBA and NHL playoff games.

Cadillac also scored with iSpot’s Ace Metrix survey respondents, with the best brand-recognition rating among the five highest-ranked ads at 90% (the percentage of viewers who knew it was a Cadillac ad after viewing it). However, Buick claimed the highest overall Ace Metrix rating with a score 12.4% above industry norms and a persuasion score 10.8% above industry norms. 

Infiniti, at third, also leaned heavily on the PGA Championship, while fourth-place Kia focused on the NBA playoffs. Only last-place Lincoln didn’t make sporting events a factor in its ad placement, leaning instead on news, with Fox & Friends contributing the greatest number of impressions. 

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Cadillac: Fortune Favors the Fearless

Impressions: 348,436,285 

Interruption Rate: 2.17% 

Attention Index: 103 

Est. TV Spend: $3,089,903

Buick: Family's New Alexa 

Impressions: 244,105,817 

Interruption Rate: 2.18% 

Attention Index: 101 

Est. TV Spend: $2,670,658

Infiniti: Wild World 

Impressions: 240,088,466 

Interruption Rate: 2.60% 

Attention Index: 92 

Est. TV Spend: $1,724,425

Kia: Beachcomber 

Impressions: 173,414,563 

Interruption Rate: 3.16% 

Attention Index: 84 

Est. TV Spend: $3,573,755

Lincoln Motor Company: Full Moon 

Impressions: 165,344,003 

Interruption Rate: 2.01% 

Attention Index: 105 

Est. TV Spend: $1,159,058

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

*Ace Metrix auto industry norms data measured over the last 90 days.

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Interruption Rate - The rate at which the audience present at the beginning of the ad disengages with it before it ends.

Attention Index - A comparison of the ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means the ad is performing as expected.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.