Strike up the Band
The song remains the same. Cadillac renews its exclusive deal with rock legends Led Zeppelin and will continue to use the band's music in 2005 advertising efforts. It's annually renewable, so we're all set for '05, Cadillac Marketing Director Jay Spenchian tells Ward's. Considering the success of Cadillac's edgy Break Through campaign, the decision is not surprising. However, marketing schemes traditionally
December 1, 2004
The song remains the same.
Cadillac renews its exclusive deal with rock legends Led Zeppelin and will continue to use the band's music in 2005 advertising efforts.
“It's annually renewable, so we're all set for '05,” Cadillac Marketing Director Jay Spenchian tells Ward's.
Considering the success of Cadillac's edgy “Break Through” campaign, the decision is not surprising. However, marketing schemes traditionally have a short shelf life.
“Break Through” launched in 2002 with the CTS sedan, using Zep's “Rock and Roll” — marking the first commercial use of the British band's music. It also signified the beginning of Cadillac's product renaissance.
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