Chevrolet Dominates Most-Seen Auto Ads Chart

The No.1 commercial for the week of Nov. 2 highlights a variety of Chevrolet models being used by people from all walks of life.

Jim Irwin, Associate Editor

November 11, 2020

Chevrolet most-watched 11-11-20
“Just Better” one of three Chevrolet ads in iSpot.tv’s weekly top five.

Chevrolet claims first, second and fourth place on iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.

The No.1 commercial for the week of Nov. 2 highlights a variety of the brand’s models being used by people from all walks of life. This spot performed 10% better than the norm for auto ads when it came to holding viewer attention.

Chevy’s second-place ad follows adventurers as they explore in the ’21 Trailblazer, searching for the best middle-of-nowhere spot for outdoor activities. The brand’s No.4 commercial takes a different approach, using historical film footage to celebrate the legacy of Chevy SUVs, which first hit the market in 1935.

Third place goes to Hyundai’s promotion of the ’20 Tucson. Hyundai notes that as a brand, it’s earned more 2020 IIHS Top Safety Awards than competing automakers.

Audi rounds out the ranking with the first holiday-related spot to make an appearance on our charts this fall. During the Season of Audi Sales Event, special offers are available on a variety of models that will “add some thrill to your wish list.”

 

(click on blue links for videos)

 

1. Chevrolet: Just Better

Impressions: 273,256,028

Completion Rate: 97.06

Est. TV Spend: $2,551,762

 

2. Chevrolet: Middle of Nowhere

Impressions: 241,362,760

Completion Rate: 97.29

Est. TV Spend: $3,325,085

 

3. Hyundai: Buddy

Impressions: 200,013,819

Completion Rate: 97.56

Est. TV Spend: $5,955,931

 

4. Chevrolet: Since 1935

Impressions: 160,854,492

Completion Rate: 96.55

Est. TV Spend: $2,570,005

 

5. Audi: Season of Audi Sales Event: Architect

Impressions: 159,249,658

Completion Rate: 97.12

Est. TV Spend: $5,089,914


Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.

 

About the Author

Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 6 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.

You May Also Like