Chrysler Considers Stretched 300

Chrysler Group says it is looking at providing de-contented versions of its popular Chrysler 300 sedan to coach-builders for conversion into long-wheelbase (LWB) models.

Chrysler does not expect a final decision soon because retail demand for the car remains strong, a top executive says.

Talk of a LWB 300 started when Accubilt Inc. and Quality Metalcraft Inc. approached Chrysler with a version of the 300 that was stretched 6-ins. (15.2 cm). The vehicle debuted at the Specialty Equipment Market Assn. show in Las Vegas in November.

To provide a sedan for conversion, Chrysler would build 300s without headliners or door panels. The longer roof and doors needed to accommodate the added length would require a new headliner and door panels.

Quality Metalcraft President Michael Chetcuti tells Ward's he envisions production of up to 500 units of the LWB 300s annually for livery fleet and retail customers.

Currently General Motors Corp.'s Cadillac Div. and Ford Motor Co.'s Lincoln brand hold the lion's share of the livery vehicle business. Chetcuti says the total market for extended-wheelbase cars is approximately 2,000-3,000 units annually.

One thing is certain: Chrysler will not build a stretched 300 itself, according to design chief Trevor Creed.

He says Chrysler is intrigued by the idea of providing the de-contented sedans, although the auto maker currently is concentrating on meeting the retail demand for its rear-wheel-drive vehicles.