Chrysler Group Announces LX Prices

DETROIT – Judging from the sticker prices, the Chrysler Group doesn’t intend to make the same mistake with its new rear-drive sedans it made with the Chrysler Pacifica. On Monday, Chrysler CEO Dieter Zetsche announced prices of the ’05 Chrysler 300C and Dodge Magnum would start at $23,595 and $22,495, respectively, including destination charge. Prices of new Chrysler sedans range from $22,500 to about

Drew Winter, Contributing Editor

January 6, 2004

1 Min Read
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DETROIT – Judging from the sticker prices, the Chrysler Group doesn’t intend to make the same mistake with its new rear-drive sedans it made with the Chrysler Pacifica.

On Monday, Chrysler CEO Dieter Zetsche announced prices of the ’05 Chrysler 300C and Dodge Magnum would start at $23,595 and $22,495, respectively, including destination charge.

Prices of new Chrysler sedans range from $22,500 to about $33,000.

The relatively low price of entry for the large sedans, which boast as much interior room as big premium luxury cars, such as the BMW 7-Series and Audi A8, should assure that Chrysler will not find itself scaring off potential buyers with high initial prices, which is what happened with the Pacifica.

Entry-level models feature a 190-hp, 2.7L V-6 mated to a 4-speed automatic transmission and have a 0-60 (97 km/h) time of 10.7 seconds.

Top-line 300C and Magnum models equipped with Chrysler’s 5.7L, 340-hp Hemi V-8 and 5-speed automatic transmission are priced at $32,995 and 29,995, respectively. They can do 0-60 in an impressive 6.3 seconds.

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About the Author

Drew Winter

Contributing Editor, WardsAuto

Drew Winter is a former longtime editor and analyst for Wards. He writes about a wide range of topics including emerging cockpit technology, new materials and supply chain business strategies. He also serves as a judge in both the Wards 10 Best Engines and Propulsion Systems awards and the Wards 10 Best Interiors & UX awards and as a juror for the North American Car, Utility and Truck of the Year awards.

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