Fiat Chrysler Leads Most-Seen Auto Ads Chart
Each of the top five ads for the week of April 13 is coronavirus-aware, led by a commercial proclaiming “we are all one.”
A Fiat Chrysler spot moves to first place from fifth in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads collecting the highest number of impressions across national broadcast and cable TV airings.
Each of the top five ads for the week of April 13 is coronavirus-aware, led by the Fiat Chrysler commercial proclaiming “we are all one.” To do its part during the pandemic, the automaker is offering no-interest financing for 84 months with no monthly payments for 90 days on select Dodge, Jeep and Ram models.
In its second-place ad, Lincoln says you can buy a new car remotely from select dealers “all without leaving the comfort and safety” of your home.
Lexus has third and fifth place in the latest ranking. At No.3, the automaker acknowledges “the world, and how we interact with each other, is changing – but that will never change who we are at Lexus.”
The spot has the best iSpot Attention Index (136) in the ranking, getting 36% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
The fifth-place commercial explains Lexus always has been in “the people business” and that doesn’t change now.
Hyundai promotes its home delivery options in the fourth-place spot, and notes it’s offering zero-percent financing for 84 months on the Tucson or Elantra, plus no payments for four months.
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1. Fiat Chrysler Automobiles: Drive Forward
Impressions: 532,775,071
Attention Score: 92.58
Attention Index: 125
Est. TV Spend: $5,635,217
2. Lincoln Motor Company: Home
Impressions: 290,552,046
Attention Score: 91.34
Attention Index: 112
Est. TV Spend: $3,727,846
3. Lexus: Service Is Not Just a Department
Impressions: 198,887,679
Attention Score: 93.69
Attention Index: 136
Est. TV Spend: $2,299,025
4. Hyundai: Health and Safety Comes First
Impressions: 156,290,851
Attention Score: 91.61
Attention Index: 115
Est. TV Spend: $3,071,182
Impressions: 148,752,530
Attention Score: 88.77
Attention Index: 88
Est. TV Spend: $1,889,626
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
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