...Idea Time: GRAB A NEWSPAPER TO GET AN 'AD AGENCY'

This is something very simple we do regularly at our dealership. Borders Books has a vast array of newspapers from all over the United States. Consequently, weekly I go to Borders and purchase newspapers, such as the Denver Post, Arizona Republic, Dallas Morning News and the Charlotte Observer.

These newspapers are filled with strong aggressive dealers who are well established in their marketplace. Most spend a lot of money with agencies and have great promotional ideas. The pricing of vehicles and merchandising of these vehicles are usually at the forefront of the industry.

Grab the papers and pass the automobile sections to your managers. Great ideas for a very inexpensive price, and that doesn't even include the time savings.

Idea Time is a feature of NCM Associates, Inc., using ideas provided by dealers participating in 20 Groups.