Digital Marketing

Acxiom/Treasure Data Venture
Digital Marketing
Partnership Powers On-Brand Marketing, Customer RetentionPartnership Powers On-Brand Marketing, Customer Retention

When it comes to data, act more like Disney, software provider Treasure Data tells automobile dealers.

byNancy Dunham, Principal Analyst/Retail
Jul 11, 2022
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1 Min Read
The North American Commercial Truck Aftermarket
Sponsored Content
The North American Commercial Truck AftermarketThe North American Commercial Truck Aftermarket
Mar 14, 2022
ITAG-Podium-21Apr22-SMS-marketing
Digital Marketing
SMS Marketing 101 for Auto Dealers update from March 2022SMS Marketing 101 for Auto Dealers update from March 2022
Mar 10, 2022
1 Min Read
Dealer-Used Cars 1
Digital Marketing
How AI Enhances Data-Driven MarketingHow AI Enhances Data-Driven Marketing
byDan Dulik
Feb 15, 2022
1 Min Read
crackthecode
Digital Marketing
Crack the Code on Selling, Acquiring and Marketing During an Inventory CrisisCrack the Code on Selling, Acquiring and Marketing During an Inventory Crisis
Jan 7, 2022
1 Min Read
dealershipcheatsheet
Digital Marketing
Dealership Cheat Sheet: Five Steps to Marketing With Low or No InventoryDealership Cheat Sheet: Five Steps to Marketing With Low or No Inventory
Jan 7, 2022
1 Min Read
FV Frangivento Sorpasso GT3 Biturbo - Copy
Digital Marketing
Alcantara Claims Vindication in Case Against Rival Miko
Alcantara Claims Vindication in Case Against Rival Miko
Dec 15, 2021
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1 Min Read
byPaul Myles, European Editor
Podium GettyImages-1199145990
Digital Marketing
SMS Marketing 101 for Auto Dealers
SMS Marketing 101 for Auto Dealers
Dec 9, 2021
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1 Min Read
L2TMedia_Header
Digital Marketing
Change Your Marketing Game – Budgets Work Harder With OTT
Change Your Marketing Game – Budgets Work Harder With OTT
Oct 8, 2021
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1 Min Read
byIndustry Voices Article by L2TMedia
auto-ad-spend-tv (MediaRadar)
Digital Marketing
Is Bottom-of-Funnel Marketing Losing Dealer Appeal?
Is Bottom-of-Funnel Marketing Losing Dealer Appeal?
Sep 28, 2021
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1 Min Read
byAdam Armbruster, Senior Partner
INFINITI QX60 22 (2)
Digital Marketing
Infiniti Reveals Pricing, Celebrity Marketing for QX60
Infiniti Reveals Pricing, Celebrity Marketing for QX60
Jul 13, 2021
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1 Min Read
byJim Irwin, Associate Editor
GettyImages-1129543888
Digital Marketing
The Slow Death of Channel Marketing: The Birth of VIN-Aware
The Slow Death of Channel Marketing: The Birth of VIN-Aware
Feb 23, 2021
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1 Min Read
Car on laptop
Digital Marketing
Marketing and Innovation in a Downturn
Marketing and Innovation in a Downturn
Dec 2, 2020
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1 Min Read
VW_ID.4-21
Digital Marketing
VW Talks Dollars and Cents in Marketing ID.4 EV
VW Talks Dollars and Cents in Marketing ID.4 EV
Nov 16, 2020
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1 Min Read
bySebastian Blanco
Maintaining Brand Relevance in Rapidly Changing Auto Industry
Sponsored Content
Maintaining Brand Relevance in Rapidly Changing Auto Industry
Maintaining Brand Relevance in Rapidly Changing Auto Industry
Nov 11, 2020
Nissan Rogue 21 (2)
Digital Marketing
Larson’s Star Power Behind ’21 Rogue Marketing Drive
Larson’s Star Power Behind ’21 Rogue Marketing Drive
Nov 11, 2020
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1 Min Read
byJim Irwin, Associate Editor
GMC Hummer 22 (2)
Digital Marketing
GMC Outlines Hummer Marketing Strategy
GMC Outlines Hummer Marketing Strategy
Oct 29, 2020
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1 Min Read
byJoseph Szczesny
Christmas Cadillac (Getty)
Digital Marketing
Targeted Marketing and Holiday Auto Incentives
Targeted Marketing and Holiday Auto Incentives
Oct 26, 2020
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1 Min Read
In Recession, Marketing Vital for Automotive Companies
Sponsored Content
In Recession, Marketing Vital for Automotive Companies
In Recession, Marketing Vital for Automotive Companies
Jul 13, 2020
digital laptop
Digital Marketing
Car Dealers Can Make Digital Marketing Pop
Car Dealers Can Make Digital Marketing Pop
Apr 6, 2020
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1 Min Read
byRandy Kobat
Sentra Reveal 13-1200x800
Digital Marketing
As Nissan Struggles, Dealers Get Marketing, Incentive Support
As Nissan Struggles, Dealers Get Marketing, Incentive Support
Feb 15, 2020
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1 Min Read
byTom Murphy, Managing Editor
3Fundamentals_1
Digital Marketing
3 Fundamentals of Automotive Data-Driven Marketing
3 Fundamentals of Automotive Data-Driven Marketing
Feb 5, 2020
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1 Min Read
WANMB19
Digital Marketing
Navigating New Mobility Report Surveys, Ranks Participants
Navigating New Mobility Report Surveys, Ranks Participants
Dec 23, 2019
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1 Min Read
byDoug Newcomb
Jen Cole SVP Business Leader Digital at CDK Global
Digital Marketing
CDK Seeks Right Buyer for Digital Marketing Unit
CDK Seeks Right Buyer for Digital Marketing Unit
Sep 4, 2019
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1 Min Read
bySteve Finlay, Contributing Editor
WardsAuto logo logo in a gray background | WardsAuto logo
Digital Marketing
WEBINAR: Dealer Marketing and Measurement Tactics Revealed by New Survey Data
WEBINAR: Dealer Marketing and Measurement Tactics Revealed by New Survey Data
Apr 29, 2019
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1 Min Read
TV watchers
Digital Marketing
TV Jockeys for Position in Digital-Marketing Age
TV Jockeys for Position in Digital-Marketing Age
Apr 23, 2019
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1 Min Read
bySteve Finlay, Contributing Editor
ROI
Digital Marketing
How Car Dealerships Can Precisely Measure Marketing ROI
How Car Dealerships Can Precisely Measure Marketing ROI
Mar 5, 2019
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1 Min Read
byPhilip Moore
Cadillac marketing chief Wahl, Cadillac XT6 in Detroit.
Digital Marketing
New Marketing Chief Charged With Getting Cadillac Cooking Again
New Marketing Chief Charged With Getting Cadillac Cooking Again
Jan 22, 2019
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1 Min Read
byJames M. Amend, Senior Editor
Tracking digital marketing
Digital Marketing
Digital-Marketing New Year’s Resolutions for Car Dealers
Digital-Marketing New Year’s Resolutions for Car Dealers
Jan 7, 2019
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1 Min Read
byGeorge Nenni
2018 WardsAuto Dealers Remarketing 150 List
Digital Marketing
WardsAuto 2018 Remarketing 150 Ranking
WardsAuto 2018 Remarketing 150 Ranking
Dec 11, 2018
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1 Min Read
Revamped VW marketing to coincide with 2019 debut of ID electric vehicle.
Digital Marketing
Volkswagen Shakes Up Global Marketing Structure
Volkswagen Shakes Up Global Marketing Structure
Dec 6, 2018
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1 Min Read
byAlan Harman, Correspondent
lotlinx
Digital Marketing
Accelerating Search Engine Marketing With Artificial Intelligence
Accelerating Search Engine Marketing With Artificial Intelligence
Dec 4, 2018
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1 Min Read
lotlinx
Digital Marketing
6 Vital Inventory Strategies Dealers Need to Have Their Marketing Plan Support
6 Vital Inventory Strategies Dealers Need to Have Their Marketing Plan Support
Nov 2, 2018
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1 Min Read
Target marketing
Digital Marketing
Do Marketing Stacks Stack Up? Yes But Not Without Some Issues
Do Marketing Stacks Stack Up? Yes But Not Without Some Issues
Oct 23, 2018
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1 Min Read
byEric V. Holtzclaw
lotlinx
Digital Marketing
VIN-specific marketing
VIN-specific marketing
Sep 28, 2018
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1 Min Read
Reports
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