Digital Marketing

Manchester Unitedrsquos Ryan Giggs makes appearance in Shanghai with a Chevrolet Malibu

Digital Marketing

Chevy’s Soccer Deal Signals Future of GM Brand Marketing Chevy’s Soccer Deal Signals Future of GM Brand Marketing

The auto maker hasn’t done a good job of marketing internationally, a top official says. Its deal to sponsor Manchester United football is the first move in a plan to change that.

byDavid Zoia Editor

May 31, 2012

|

1 Min Read

Suburban Cadillac typifies improvements to dealer showrooms

Digital Marketing

Rejuvenated Cadillac Turns to Personalizing Marketing Approach Rejuvenated Cadillac Turns to Personalizing Marketing Approach

byJames M. Amend

Apr 10, 2012

1 Min Read

Ford hopes to bring greater awareness of new Taurus with rsquo13 model

Digital Marketing

Ford Taurus Suffers From Identity Crisis, Marketing Exec Says Ford Taurus Suffers From Identity Crisis, Marketing Exec Says

Mar 23, 2012

1 Min Read

Blue Link telematicsrsquo system ldquoTalk to My Carrdquo spot shown during Oscars

Digital Marketing

Big-Event Marketing Pays Off, Hyundai’s U.S. Chief Says Big-Event Marketing Pays Off, Hyundai’s U.S. Chief Says

Mar 6, 2012

1 Min Read

Ford ad showcases customization options for rsquo13 Mustang

Digital Marketing

Ford Putting Marketing Muscle Behind ’13 Mustang Ford Putting Marketing Muscle Behind ’13 Mustang

Feb 28, 2012

1 Min Read

ldquoIt seems some luxury brands have become bigbox retailers ndash efficient and soullessrdquo

Digital Marketing

Ford’s Global Marketing Chief Offers Glimpse of Lincoln’s Future Ford’s Global Marketing Chief Offers Glimpse of Lincoln’s Future

Jan 10, 2012

1 Min Read

Digital Marketing

Ward's 2011 Dealer Remarketing 150

Ward's 2011 Dealer Remarketing 150

Digital Marketing

WardsAuto 2011 Dealer Remarketing 150 (PDF)

WardsAuto 2011 Dealer Remarketing 150 (PDF)

Webinar copresenter Martinez

Digital Marketing

Webinar Highlights Latest, Safest Marketing Practices

Webinar Highlights Latest, Safest Marketing Practices

Honda’s New Marketing Chief Aims for Openness, Greater Social-Media Involvement

Digital Marketing

Honda’s New Marketing Chief Aims for Openness, Greater Social-Media Involvement

Honda’s New Marketing Chief Aims for Openness, Greater Social-Media Involvement

byChristie Schweinsberg

Digital Marketers’ Online Learning: Discovering What Works

Digital Marketing

Digital Marketers’ Online Learning: Discovering What Works

Digital Marketers’ Online Learning: Discovering What Works

Digital Marketing

Dealers Urged to Rethink Marketing, Understand New Google

Dealers Urged to Rethink Marketing, Understand New Google

byDavid E. Zoia

Digital Marketing

Smart Dealerships Reach Out to Today's Smartphone Set

Smart Dealerships Reach Out to Today's Smartphone Set

Mitsubishi Rolls Out ‘i’ Campaign, Says Rivals Make EV Marketing Easier

Digital Marketing

Mitsubishi Rolls Out ‘i’ Campaign, Says Rivals Make EV Marketing Easier

Mitsubishi Rolls Out ‘i’ Campaign, Says Rivals Make EV Marketing Easier

byChristie Schweinsberg

Dealers Need to Rethink Marketing, Understand New Google, Consultant Says

Digital Marketing

Dealers Need to Rethink Marketing, Understand New Google, Consultant Says

Dealers Need to Rethink Marketing, Understand New Google, Consultant Says

byDavid E. Zoia

Dealers Advised to Get Into Location Marketing Game

Digital Marketing

Dealers Advised to Get Into Location Marketing Game

Dealers Advised to Get Into Location Marketing Game

byDavid E. Zoia

Renault Charges Ahead With EV Marketing

Digital Marketing

Renault Charges Ahead With EV Marketing

Renault Charges Ahead With EV Marketing

Digital Marketing

Service Department Loyalty Programs Should Extend to All Makes and Models

Service Department Loyalty Programs Should Extend to All Makes and Models

Digital Marketing

Use Op Codes for Marketing

Use Op Codes for Marketing

byJames Clausen

Digital Marketing

Social Media and Search Become Incredible Drivers in Automotive Marketing

Social Media and Search Become Incredible Drivers in Automotive Marketing

Digital Media 2012: It’s All in the Execution

Digital Marketing

Digital Media 2012: It’s All in the Execution

Digital Media 2012: It’s All in the Execution

byJared Hamilton

Cadillac Marketing Chief Forecasts Record China Sales

Digital Marketing

Cadillac Marketing Chief Forecasts Record China Sales

Cadillac Marketing Chief Forecasts Record China Sales

byHerb Shuldiner

Social Media Becomes ‘Incredible’ Driver in Auto Marketing

Digital Marketing

Social Media Becomes ‘Incredible’ Driver in Auto Marketing

Social Media Becomes ‘Incredible’ Driver in Auto Marketing

Digital Marketing

Breaking the Glass Barrier

Breaking the Glass Barrier

Volt Sales Swoon an Anomaly, Chevy Marketing Chief Says

Digital Marketing

Volt Sales Swoon an Anomaly, Chevy Marketing Chief Says

Volt Sales Swoon an Anomaly, Chevy Marketing Chief Says

byJames M. Amend

Jeep Eyes ‘Bigger Plans’ for Wrangler Marketing

Digital Marketing

Jeep Eyes ‘Bigger Plans’ for Wrangler Marketing

Jeep Eyes ‘Bigger Plans’ for Wrangler Marketing

Digital Marketing

High-Volume Remarketing

High-Volume Remarketing

Digital Marketing

Cobalt's Dealer Command Center Puts Dealers in Control

Cobalt's Dealer Command Center Puts Dealers in Control

Digital Marketing

Ford Surrenders Brand Marketing to Masses

Ford Surrenders Brand Marketing to Masses

Cobalt’s ‘Dealer Command Center’ Aims to Improve Digital Marketing

Digital Marketing

Cobalt’s ‘Dealer Command Center’ Aims to Improve Digital Marketing

Cobalt’s ‘Dealer Command Center’ Aims to Improve Digital Marketing

Digital Marketing

Dealership Group's Bommarito Becomes Brand

Dealership Group's Bommarito Becomes Brand

Digital Marketing

Young Run Online Operations

Young Run Online Operations

Digital Marketing

Dealership Group’s ‘Bommarito’ Becomes Brand

Dealership Group’s ‘Bommarito’ Becomes Brand

Digital Marketing

Speck Takes Charge of Volvo Marketing, Sales and Customer Service

Speck Takes Charge of Volvo Marketing, Sales and Customer Service

Digital Marketing

WardsAuto Publisher Launches B2B Marketing Services Group

WardsAuto Publisher Launches B2B Marketing Services Group

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