Maybe Dealers Should Offer Room Service

Despite customer satisfaction improvements, auto dealerships offer the worst service of eight industries polled, according to a survey by Maritz Inc. Of the nearly 1,000 respondents about half male, half female 30% say hotels and 28% say banks offer the very best service. Those scored at the top. Only 5% of respondents say dealerships offer that level of service. Conversely it was a tie at 21% between

November 1, 2002

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Despite customer satisfaction improvements, auto dealerships offer the worst service of eight industries polled, according to a survey by Maritz Inc.

Of the nearly 1,000 respondents — about half male, half female — 30% say hotels and 28% say banks offer “the very best service.” Those scored at the top. Only 5% of respondents say dealerships offer that level of service.

Conversely it was a tie at 21% between dealerships and fast food restaurants for the “very worst service.”

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2002

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