One Million Toys

Although times are tough for the auto industry and its dealers, OneCommand, a Cincinnati-based automated, multi-channel marketing firm is asking car dealers to help collect one million toys for needy children this holiday season.

Al Babbington, OneCommand's CEO, says the firm is working with several nationally recognized organizations in the effort.

“The credit crisis and the Wall Street meltdown have shattered consumer confidence and devastated the savings of millions of Americans," Babbington says. "Car Dealers throughout America are resourceful, determined and resilient entrepreneurs. They are the anchors of their communities and second to none for philanthropy and community spirit. This is a call to action that brings hope to the lives of the most desperate in our communities."

The program can be a "win-win" for dealers. OneCommand plans to contact the more than 30 million unique households in the its database on behalf of its dealer customers and urge them to support the charity effort. In doing so, OneCommand hopes to drive a strong percentage of them into their local dealership showrooms and service drives with gifts and toys for the needy.

For more information about the program or to sign up, visit http://www.onecommand.com/giveandreceive/or call 866.595.3142.