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RetailSell Well in Hispanic MarketSell Well in Hispanic Market
Mauricio Espinosa, founder of Grupos 20, a Hispanic 20 Group benchmarking company, emphasizes the need in auto retailing for awareness of and sensitivity to the differences among people comprising the vast Hispanic market. If you are in Texas, for instance, you'd probably be correct in assuming that most of the Hispanic background is Mexican, says Espinosa. However, the market may have some Venezuelans,
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