The Dealer 5 | April 1, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Car consumers aren’t so crazy about the sales process, yet they feel a need to visit dealerships. That irony is part of a new study that also busts a few myths. |
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2. | Americans buy small, fuel-efficient cars when pump prices jump up. But when those go down? Well, then vehicle buyers think big. That’s why light trucks will get 56% of the market this year, NADA predicts. |
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3. | Dealers are important to the purchase decision for all buyers, but even more so for mature buyers. And that group makes up the majority of today's market. |
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4. | Warren Buffett is the new dealer in town, sort of. He speaks at an auto conference after his investment company seals the deal on acquiring a big dealership group. |
5. | Lincoln is resurrecting the Continental, a vehicle that once symbolized style and elegance. Ford's CEO tells us about a dramatic moment with designers when he suggested bringing back the iconic nameplate. |
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